• DEMARIO BELK

    PRESIDENT / CEO

    DeMario Belk is a renowned entrepreneur and sports enthusiast, best known as the founder of Westcoast Takeover Basketball Tournaments. Born and raised in Illinois, DeMario developed a passion for basketball from a young age, playing competitively throughout his youth.

    After years of coaching and mentoring young athletes, DeMario recognized the need for a platform that would provide top-tier competition, exposure, and development opportunities for West Coast basketball talent. In response, he established Westcoast Takeover in 2016, with the mission of creating a premier basketball tournament series that would showcase the region's best teams and players.

    Under DeMario leadership, Westcoast Takeover has grown exponentially, attracting elite programs, college scouts, and NBA talent evaluators. His vision has created a hub for basketball excellence, fostering growth, and providing scholarships to deserving student-athletes.

    DeMario dedication to the community extends beyond the court. He partners with local organizations to promote youth development, education, and healthy lifestyles. His commitment to empowering the next generation has earned him recognition as a respected figure in the basketball community.

    Through Westcoast Takeover, DeMario continues to inspire young athletes, promote basketball excellence, and cement his legacy as a pioneering force in West Coast basketball.

  • RASHID CANN

    CAMP DIRECTOR/ LEAD TRAINER

    Rashid “Shine” Cann is a highly recommended and sought out professional skills development trainer with over 15 years of experience. He has Demonstrated the ability to provide proven training techniques while encouraging athletes to reach their maximum potential. Currently developing, training and consulting with athletes, teams and organizations from elite high school  to professionally overseas and NBA level. Played four years Division 1 collegiate basketball at Norfolk State University, professionally overseas in Puerto Rico, and for the British Virgin Islands national team. He has ran camps and clinics with the Sacramento Kings , nationally across the country and internationally in China. Lead trainer in NBA pre drafts preparations along with the development of some of the top talent locally in Sacramento the past 10 years.